Accardi says the choice to start out CRAVEBOX was dangerous and the chances of success didn’t look good. “On the time, I used to be so enthusiastic about beginning my very own enterprise, I didn’t actually acknowledge all the chance. I simply needed to work for myself and get up each morning with the liberty to sort out my very own to do record as a substitute of another person’s.”
For the primary 3 years, CRAVEBOX operated out of John’s condo and made no revenue. John stayed persistent and had a intestine feeling that he was making progress and that success was across the nook.
John stated, “These first few years had been irritating as a result of it felt like each day was a disappointment, however the fixed failure motivated me. I bought to the purpose the place I instructed myself I’d strive eternally. I used to be giving guitar classes on the facet to pay the payments and I made a decision that I’d work on CRAVEBOX till it both succeeded or I used to be an previous man.” This long-term mentality labored as a result of certain sufficient, CRAVEBOX began rising. John realized methods to optimize his Amazon listings and CRAVEBOX moved into bigger and bigger warehouse areas and its workers grew.
Now CRAVEBOX operates out of a 60,000 sqft warehouse house in North Wales, PA with a powerful workers. “I by no means thought CRAVEBOX would grow to be this profitable. It’s been an unimaginable journey,” says Accardi.
To grow to be a top-selling Amazon model, John first targeted on creating nice photographs. “I spotted early on that your product’s primary picture on Amazon is crucial a part of the itemizing. So I realized pictures and most significantly, photoshop, to take and edit improbable photographs.” CRAVEBOX merchandise now have the best-quality photographs within the class which provides the listings a bonus over opponents.
Accardi additionally targeted on value. John says, “To be a prime promoting Amazon model, it is advisable to look very intently at your hardest opponents and be sure to are providing a greater worth. Your product both must be higher or your value must be decrease. This may decide your Amazon rank and visibility.” The important thing to providing nice worth is after all an environment friendly enterprise and operation.
Lastly, to construct CRAVEBOX right into a top-selling Amazon model, Accardi targeted on opinions. “Amazon clients are robust and the one method to construct a sustainable product and model is to promote high quality merchandise that naturally acquire a excessive assessment common. That is difficult however if you happen to can supply a greater product than your opponents, you’ll garner higher opinions and rise to the highest of the class.”
John is worked up to proceed rising CRAVEBOX. He’s particularly enthusiastic about their vacation merchandise: Halloween, Christmas, Valentine’s Day, and Easter. He’s additionally enthusiastic about new CRAVEBOX merchandise they’re introducing, for instance: CRAVEBOX Kids, CRAVEBOX 110count, and CRAVEBOX Cookies+Crackers.