Threads by Meta: What monetary advisors ought to learn about new Twitter rival

After a wild weekend on Twitter, one in all social media’s forefathers is seeking to capitalize on the confusion by rolling out a fowl app various that gives a whole lot of comparable performance with no publish limits in sight.

Initially anticipated to hit app shops Thursday, the Threads app from Meta skipped its personal countdown and went dwell late Wednesday. And when you’ve got an Instagram account, you are technically already ready to play in Mark Zuckerberg’s latest social media playground. 

However what’s going to you discover when you log in? Numerous Twitter taste with a number of toppings lacking. 

You may get a feed displaying you the moment-to-moment ideas of these you observe, and simply as many musings from influencers you could have by no means checked for previously. However options like hashtags, direct messages and advertisements are nowhere to be discovered. Instagram CEO Adam Mosseri posted on Threads that these issues could also be coming quickly.

READ MORE: With social media, solely sure platforms drive engagement for monetary advisors

Lacking performance apart, the primary day of Threads generated sufficient hype to get a minimum of 30 million of Instagram’s greater than 2 billion customers to join the brand new app by Tuesday morning, in response to a Threads publish from Zuckerberg himself.

A powerful begin for certain. However what ought to advisors be doing now that the most recent “Twitter killer” is on the scene? Scroll down for a breakdown of every thing you must learn about Threads, together with some perception from social media execs about one of the simplest ways to method it throughout the early phases.